A parliamentary committee has suggested that the government explore licensing requirements for AI content creators and make it mandatory to label AI-generated content.
Background
- Fake news and deepfakes pose risks to public order, democratic institutions, and social trust.
- Rapid progress in Artificial Intelligence (AI) has made creating realistic but misleading content easier.
Key Recommendations of the Parliamentary Panel
- Licensing for AI Content Creators: Explore feasibility of requiring registration or licensing for those creating AI-generated content.
- Mandatory Labelling: Make it compulsory to clearly mark AI-generated videos, images, and texts.
- Legal Measures: Update penal laws, impose higher fines, and fix accountability on individuals/organisations spreading fake content.
- Fact-Checking Systems: All print, digital, and broadcast media outlets should have internal fact-checking mechanisms and ombudsmen.
- Technology Solutions: Encourage research on tools for detecting fake speech and deepfake videos.
- Inter-Ministerial Coordination: Ensure cooperation among the Ministry of Information & Broadcasting, Ministry of Electronics and IT (MeitY), and other relevant departments.
Challenges
- AI, in its present stage, cannot independently fact-check information as it depends on existing online data.
- Misinformation spreads faster than corrections, making timely detection and action difficult.
- Balancing regulation with freedom of expression is essential to avoid misuse.
Way Forward
- Build strong technological infrastructure for detection of AI-generated misinformation.
- Strengthen digital literacy programmes to help citizens identify fake or misleading content.
- Frame clear guidelines on ethical AI use in media and communication.
- Encourage global cooperation as fake news and deepfakes often transcend borders.
Conclusion
The panel’s recommendations underline the urgent need for India to prepare a balanced legal and technological framework to counter fake news and deepfakes. Responsible AI regulation, awareness, and stronger accountability can safeguard democracy and public trust.
