The Government of India launched the ‘We Rise’ (Women Entrepreneurs Reimagining Inclusive and Sustainable Enterprises) initiative to support women entrepreneurs in expanding their businesses globally.
About the ‘We Rise’ Initiative
- Purpose: To help women-led enterprises grow beyond borders through trade facilitation, mentorship, and global partnerships.
- Implementing Agencies: A joint effort between NITI Aayog’s WEP and DP World, aligning with India’s goal of women-led economic growth.
- Focus Areas:
- Enabling international trade access for women entrepreneurs.
- Providing mentorship and skill-building for scaling businesses.
- Creating networks and partnerships with global markets.
Women Entrepreneurship Platform (WEP)
- Establishment: Started by NITI Aayog in 2018, WEP acts as a one-stop platform for promoting and supporting women-led businesses.
- Transition: Became a public-private partnership (PPP) model in 2022 to enhance collaboration.
- Functions as an Aggregator:
- Connects women entrepreneurs with over 47 partners from both public and private sectors.
- Focuses on six key areas:
- Access to finance
- Market linkages
- Training and skill development
- Mentoring and networking
- Compliance and legal support
- Business development services
Award to Reward (ATR) Initiative
- Launched: In 2023 to create a structured collaboration model within WEP.
- Objective: To build partnerships among stakeholders addressing specific challenges faced by women entrepreneurs.
- Features:
- Recognises and celebrates successful women-led ventures.
- Works as a plug-and-play framework promoting scalable impact and measurable outcomes.
Conclusion
The ‘We Rise’ initiative reinforces India’s vision of women-led development, empowering women entrepreneurs to become global business leaders and key contributors to the nation’s sustainable growth.
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